Packaging development, brand identity and product photography.

About the project,

NUTritious is a packaging concept that aims to promote a healthier lifestyle by providing an easily transported packaging for snacks to be consumed on-the-go by simply ripping the package open and eating straight out of the container. Each package comes with a pattern that reflects both appearance and color of its content. Boxes can be stacked in different quantities and their content can be changed depending on the targeted market.

The packaging differentiates itself from the market, where most nut products are packaged in plastic bags or containers. A majority of portion-sized nut packages are a combination of aluminum and plastic, which are less recyclable than paper-based packagings. NUTritious’s packaging eliminates these materials while remaining a small, portable packaging that is easy to carry with you.

Nutritious packaging, product development and identity, 2019.