Logo and brand identity for JL Consulting.

About the project,

For JL Consulting Sweden AB, a road and bridge construction consultancy, the identity was developed to reflect the security their clients feel with JLC's collaboration in their projects as well as the act of construction itsef. Hence, the icon was comprised by layering the company's initials, and a calming dark blue was chosen as the brand's main colour, paired with a contrasting orange as the secondary.

JLC logo and brand identity, 2024.